Is Black Rifle stock a buy now?
Black Rifle Coffee Company (BRCC) is a veteran-founded coffee company serving premium coffee to people who love America. BRCC is committed to supporting veterans, active-duty military, first responders and the American way of life. Can the Black Rifle Coffee Company Become the Starbucks of the Right?
Why is Black Rifle stock going up today?
As of the closing of the transaction, which was approved by SBEA stockholders on February 3, 2022, the new combined company is named “BRC Inc.” (the “Company”). The Company’s Class A Common Stock list on NYSE under symbol “BRCC” on Thursday, February 10, 2022. SBEA stock is up today, shooting up almost 20%.
Should you buy BRCC stock?
Black Rifle has an intriguing growth story which suggests the stock has upside. The coffee company was founded by veterans and claims to prioritize hiring and helping those who have served their country. The company’s founder Evan Hafner has expressed support for Donald Trump and adorned his company website’s with pro-military and pro-law-enforcement merchandise.
From the company’s sales figures, it’s clear that this business model has proven effective. Black Rifle’s estimated 2021 revenues of $230 million indicate 40% growth compared to 2020’s revenues. As Truth Social continues to draw interest, other stocks with ties to Trump will ride the wave. Black Rifle knows this and is ready to tap into the movement’s energy.
Is BRCC stock a buy right now?
It’s a speculative wager, I’ll admit. There’s no guarantee that Black Rifle Coffee will continue to build its brand and customer base. In the end no one nor metric can really tell you whether or not you should buy BRCC today. You should be comfortable with the risk of the investment and buy only when you think the time is right.
Still, it’s interesting to consider the future prospects of Black Rifle Coffee. Investors should consider Black Rifle’s long-term value proposition as a business with a strong focus in a niche market. If you’re building your rich this way, then feel free to consider a small position in SBEA stock.
