Let’s face it, Google Adwords is a powerful tool for generating revenue. With billions of entries on Google, it can be easy for anyone to become lost.
This can be problematic for people who are trying to run their own businesses and make them stand out in some fashion. Regardless of how focused or specific your keywords might be, you might still struggle to make your site visible on Google. Even if you have a local focus, it can still be a challenge to stand out among other people in your local community who are using the same keywords.
The regular SEO practices that you use might not be enough. You might have done everything possible to make your site visible and easy to find, but your listing is still not showing up as well as you might have hoped. This can be a problem if your competition becomes easier to spot and gets more attention than you.
Google AdWords is a popular pay-per-click or PPC advertising solution that provides a simple approach to handling your Google content.
This book provides step by step guidance to mastering Google Adwords. You shouldn't have to break your wallet and pay a ridiculous amount of your hard earned money for other books that charge you too much. Take a look at the Table of Contents below and you will see that this book stands out from the rest.
Table of Contents:
Chapter 1 – What Is Google AdWords?
Chapter 2 – How Google AdWords Works
Chapter 3 – Pros and Cons of Google AdWords
Chapter 4 – Key Parts of a Google AdWords Listing
Chapter 5 – How to Sign Up and Set Up Payments
Chapter 6 – Adjusting Access Levels
Chapter 7 – Linking Accounts
Chapter 8 – Choosing Keywords
Chapter 9 – Keyword Matches
Chapter 10 – Setting Up Ad Groups
Chapter 11 – Types of Campaigns and Their Goals
Chapter 12 – Starting a Campaign
Chapter 13 – Getting Your Ad Groups Prepared
Chapter 14 – Creating Your Ads
Chapter 15 – How to Write the Best Ads
Chapter 16 – Requirements of Your AdWords Ad
Chapter 17 – Targeting Specific Geographic Spaces
Chapter 18 – Linking to Google Maps
Chapter 19 – Targeting Specific Demographics
Chapter 20 – Creating Audiences
Chapter 21 – Using the Keyword Planner
Chapter 22 – Reviewing Your Landing Pages
Chapter 23 – Ad Preview and Diagnosis
Chapter 24 – Establishing Ad Extensions
Chapter 25 – Automatic Ad Extensions
Chapter 26 – Preparing a Call-Only Ad (and Using Forwarding Numbers)
Chapter 27 – Bidding Options and How to Set Values
Chapter 28 – How Are the Order and Cost Determined?
Chapter 29 – The Quality Score and How to Improve It
Chapter 30 – Conversion Tracking
Chapter 31 – Policies for the Use of Keywords and Ad Content
Chapter 32 – Copyright or Trademark Authentication
Chapter 33 – Using the Search Network
Chapter 34 – Using the Display Network
Chapter 35 – Running a Display Campaign
Chapter 36 – Running a Shopping Campaign
Chapter 37 – Creating a Video Campaign
Chapter 38 – Universal App Campaign
Chapter 39 – The Express Platform
Chapter 40 – Working With Salesforce
Chapter 41 – Creating Automated Rules
Chapter 42 – Content Exclusions
Chapter 43 – A/B Testing
Chapter 44 – Checking Analytics (and Linking Google Analytics)
Chapter 45 – Finding Special AdWords Deals
Chapter 46 – Cancelling AdWords
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